Max Juserius is the CMO at Whitelip and works daily with marketing. With a background in sales and marketing, and several years of practical work with nicotine products, marketing and e-commerce, Max is responsible for ensuring that all information published on Whitelip is accurate, up-to-date and clearly explained.
Max has extensive experience in product development and brand building, which gives him a unique understanding of the industry's rules, challenges and consumer behavior.
In his daily work, he follows current legislative changes, industry data and regulatory guidelines, but is also a publicist for Whitelip AB.
