Mild
Mild nicotine strength (1 star out of 4)
On many nicotine pouch tins, “Mild” is shown as 1 star out of 4 (or 1/4 dots/bars). In that kind of system, 1/4 is typically the lowest step in the brand’s own strength scale. It is meant to help you compare products quickly within the same lineup, where 2/4, 3/4, and 4/4 indicate progressively higher levels. The important limitation is that this is not a universal standard. A 1-star “mild” pouch from one brand can contain a different nicotine amount than a 1-star pouch from another brand.
Typical nicotine ranges for “mild”
Brands don’t all define “mild” the same way, but there are common patterns on the market:
- Mild in mg per pouch (mg/pouch): Often found in the lower single digits to mid single digits. As a broad guideline, many “mild/low” products sit around 3–6 mg per pouch, with some products labeled at the lowest dot level around ~4 mg per pouch.
- Mild in mg per gram (mg/g): When strength is presented as concentration, mild products are commonly seen in low to single-digit mg/g. A practical guideline is about 1–6 mg/g for lighter categories, while some “mild” labeled examples appear around ~8 mg/g, depending on brand and pouch size.
These ranges are best treated as typical market intervals, not fixed rules.
How to compare mild products consistently
If you are comparing across brands, mg/pouch is usually the clearest number, because it reflects how much nicotine is in one portion. If a product only lists mg/g, the value depends on pouch weight. When pouch weight is provided, you can estimate nicotine per pouch with:
mg/pouch = mg/g × pouch weight (g)
Why “mild” can still feel different
Even within the mild category, experience can vary due to moisture level, pouch format (mini, slim, large), and flavor design. A moister pouch can release nicotine faster than a drier pouch. Cooling flavors (for example mint-style profiles) can also change perceived intensity without changing the nicotine number. Nicotine products are generally intended for adults.
FAQ
What is a common mg/pouch range for mild strength?
A typical range is about 3–6 mg per pouch, though some “lowest dot” products are around ~4 mg per pouch.
What is a common mg/g range for mild strength?
Mild products are often in low to single-digit mg/g, commonly about 1–6 mg/g, with some mild-labeled examples around ~8 mg/g.
Is 1 star out of 4 the same nicotine amount across all brands?
No. Star ratings are brand-specific, so always check the numeric nicotine information when available.
How do I convert mg/g to mg/pouch?
If pouch weight is available: mg/pouch = mg/g × pouch weight (g).
Why can two mild products feel different?
Differences in moisture, pouch size/format, and flavor system can change release speed and perceived intensity even at similar labeled strength.





