Extra strong

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Extra strong nicotine strength (often just below “Extreme”)

“Extra strong” is a strength label that many brands place one step below the top “Extreme/Ultra” tier, even though it can still be high in nicotine. On tins, it is often shown with near-max dots/bars (for example 4/5), depending on the brand’s scale. The purpose is to signal “high strength,” but not the highest category that the brand offers.

Extra strong: typical nicotine range (10–20 mg/g)

In your categorization, extra strong sits around 10–20 mg/g. That range is commonly interpreted as a high concentration level, but it is still below many products positioned as “extreme,” which often move into higher concentration territory. Because brands use different scales, the same dot rating can still map to different numbers, so the numeric label remains the best reference for classification.

What 10–20 mg/g can mean in practice

When strength is stated as mg/g, it describes nicotine concentration in the pouch filling. The nicotine per pouch (mg/pouch) depends on how much the pouch weighs and how densely it is filled. A slim pouch and a large pouch can both be labeled 10–20 mg/g, yet the large pouch may contain more total nicotine per portion because it can weigh more. If pouch weight is available, you can estimate:
 mg/pouch = mg/g × pouch weight (g)

Extra strong and perceived intensity

Even within 10–20 mg/g, products can feel different due to moisture level, pouch format, and flavor design. A moister pouch can release nicotine faster than a drier one, which may change how immediate it feels. Cooling flavor systems (for example mint-style profiles) can also add a strong sensory effect that some people associate with “strength,” even when the nicotine number is unchanged.

Clear comparison for category pages

For an “extra strong” category, it helps to state the unit clearly and keep comparisons consistent:

  • Use mg/g for concentration-based grouping (your 10–20 mg/g band).
  • Where possible, also show mg/pouch so users can compare portion totals across mini, slim, and large formats.

Nicotine products are generally intended for adults.

FAQ

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 For this category, extra strong is 10–20 mg/g.

mg/g is concentration. The total nicotine per portion depends on pouch weight, so different formats can deliver different mg/pouch at the same mg/g.

If pouch weight is listed: mg/pouch = mg/g × pouch weight (g).

Yes. Moisture, pouch format, and cooling flavors can change release speed and perceived intensity.

No. Labels and dot systems are brand-specific, so numeric nicotine information (and units) should guide classification.