{"id":7540,"date":"2024-11-29T19:26:30","date_gmt":"2024-11-29T19:26:30","guid":{"rendered":"https:\/\/whitelip.com\/about-us\/"},"modified":"2025-10-01T13:10:02","modified_gmt":"2025-10-01T13:10:02","slug":"about-us","status":"publish","type":"page","link":"https:\/\/whitelip.com\/ca\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center\">ABOUT US<\/h1>\n\n\n<section class=\"block--title_aside\">\n    <aside class=\"block_aside\">\n        <p><strong>Whitelip AB<\/strong><\/p>\n\n    <\/aside>\n\n    <main class=\"block_main\">\n        \n\n<p>Whitelip.com was established to provide a comprehensive and dynamic selection of all-white nicotine pouches at highly competitive prices. Recognizing a gap in the market, we envisioned a platform that caters to every preference, from the most affordable to premium options, and from the mildest to the most intense products. Unlike many major retailers who focus primarily on established, mainstream brands, we strive to go beyond the ordinary by offering unique and distinctive products. Our mission is to inspire our customers to explore new flavors and varieties, helping them discover their next favorites. As part of our commitment to excellence, we continually expand our product range to ensure there is something for everyone.<\/p>\n\n\n    <\/main>\n<\/section>\n<\/div><\/div>\n\n\n<section class=\"tbs-image_cards\">\n  \n  <div class=\"wrapper centered_cards\">\n          <div class=\"card_wrapper\">\n        <div class=\"image-wrapper\">\n          <img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/uploads\/2025\/07\/Daniel.webp\" alt=\"\" loading=\"lazy\" width=\"200\" height=\"200\" title=\"\">\n        <\/div>\n\n        <div class=\"info\">\n          <span class=\"name\">Daniel Holgersson<\/span>\n          <span class=\"title\">CEO<\/span>\n        <\/div>\n\n        <div class=\"wrapper-buttons\">\n                      <a href=\"mailto:daniel@whitelip.com\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/envelope-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"tel:+46707907751\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/phone-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/linkedin-brands-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n                  <\/div>\n      <\/div>\n          <div class=\"card_wrapper\">\n        <div class=\"image-wrapper\">\n          <img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/uploads\/2025\/07\/Albin.webp\" alt=\"\" loading=\"lazy\" width=\"200\" height=\"200\" title=\"\">\n        <\/div>\n\n        <div class=\"info\">\n          <span class=\"name\">Albin Dahlin<\/span>\n          <span class=\"title\">CFO<\/span>\n        <\/div>\n\n        <div class=\"wrapper-buttons\">\n                      <a href=\"mailto:albin@whitelip.com\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/envelope-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"tel:+46708302150\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/phone-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/linkedin-brands-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n                  <\/div>\n      <\/div>\n          <div class=\"card_wrapper\">\n        <div class=\"image-wrapper\">\n          <img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/uploads\/2025\/07\/Max.webp\" alt=\"\" loading=\"lazy\" width=\"200\" height=\"200\" title=\"\">\n        <\/div>\n\n        <div class=\"info\">\n          <span class=\"name\">Max Juserius<\/span>\n          <span class=\"title\">CMO<\/span>\n        <\/div>\n\n        <div class=\"wrapper-buttons\">\n                      <a href=\"mailto:max@whitelip.com\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/envelope-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"tel:+46707484475\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/phone-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/linkedin-brands-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n                  <\/div>\n      <\/div>\n          <div class=\"card_wrapper\">\n        <div class=\"image-wrapper\">\n          <img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/uploads\/2025\/07\/1699907329647.webp\" alt=\"\" loading=\"lazy\" width=\"800\" height=\"800\" title=\"\">\n        <\/div>\n\n        <div class=\"info\">\n          <span class=\"name\">Edvin Andersson<\/span>\n          <span class=\"title\">WHOLESALE<\/span>\n        <\/div>\n\n        <div class=\"wrapper-buttons\">\n                      <a href=\"mailto:edvin@whitelip.com\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/envelope-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"tel:+46722070808\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/phone-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n          \n                      <a href=\"\"><img decoding=\"async\" src=\"https:\/\/spcdn.shortpixel.ai\/spio\/ret_img,q_cdnize,to_avif,s_avif\/whitelip.com\/wp-content\/themes\/whitelip\/static\/img\/linkedin-brands-solid-full.svg\" alt=\"\" title=\"\"><\/a>\n                  <\/div>\n      <\/div>\n      <\/div>\n<\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>ABOUT US<\/p>","protected":false},"author":8456,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"text.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7540","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/pages\/7540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/users\/8456"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/comments?post=7540"}],"version-history":[{"count":0,"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/pages\/7540\/revisions"}],"wp:attachment":[{"href":"https:\/\/whitelip.com\/ca\/wp-json\/wp\/v2\/media?parent=7540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}